Redesign · Growth Infrastructure · Digital Authority
propellerai.io · Growth & Automation Studio for Health, Fitness & Wellness
Jaime Brenkus is one of the most recognised names in American fitness. As the creator of the 8-Minute Abs video series — with over 100 million YouTube views, a National Fitness Hall of Fame induction, and television broadcast across 167 countries — his credentials are extraordinary by any measure.
An ACSM-certified Exercise Physiologist since 1988, Jaime has spent 35 years helping people live longer, healthier lives. He has produced over 150 fitness videos, co-authored books alongside legends like Elaine LaLanne, starred in Fit ’n Delicious, and now coaches adults 50+ through his signature L.I.I.T. method — Low Intensity Interval Training built for real life.
The gap is not in his credentials. It is between what he has built and what his website communicates. That is the opportunity — and it is significant.
100 million YouTube views. A Hall of Fame induction. Celebrity endorsements. His website reflects none of it.
Jaime’s current site was built to collect leads. It was not built to command authority. Twelve specific gaps are costing him trust, conversions, and clients every day.
| Area | Current Site | Proposed Redesign |
|---|---|---|
| Hero Headline | Playful tagline, no authority signal | “100 Million Lives Changed. Now It’s Your Turn.” — credibility-first, immediate impact |
| Celebrity Endorsements | Buried in review carousel alongside regular clients | Dedicated authority section — Kathy Ireland and Denise Austin front and centre |
| Video Presence | Zero embedded video | Jaime’s own workout video embedded — 100M views proven in seconds |
| Programme Clarity | Quiz leads nowhere — no offer visible | Full programme description, features, and coaching pathway |
| Social Proof | 24 five-star reviews hidden below the fold | Full testimonials section — celebrities separated from clients |
| Lead Capture | SMS/WhatsApp only — no email list | Email lead magnet — “Free 8-Minute Starter Workout” opt-in |
| Urgency | No availability signal whatsoever | “Limited coaching spots” — scarcity built into the conversion path |
| Transformations | 6 anonymous image pairs, no names or timeframes | Named, aged, timed client stories — emotion and data combined |
| Process | Generic 4-step form-fill | Story-driven onboarding — Jaime’s personal involvement made explicit |
| Mobile Experience | Functional but not premium | Sticky mobile CTA bar — authority experience at every scroll point |
Jaime’s credentials are among the strongest in American fitness. The redesign makes them the first thing every visitor sees — not something they have to search for.
Every section is engineered with a single question: what does this visitor need to feel, know, or see to take the next step? The answer is built into the layout — not left to chance.
A lead magnet, email capture, and nurture sequence turn one-time visitors into a managed, growing audience. The site becomes a business asset — not just a brochure.
For a 50+ audience, trust is the conversion mechanism. The mobile experience is rebuilt to feel as premium and confident as the desktop — with a sticky CTA bar that keeps the decision always one tap away.
The proposal preview is a fully designed, single-page website — built to show Jaime exactly what his digital presence could be. Every section below has been designed, written, and built.
The preview site is live and password-protected. The access code will be shared with you directly.
We do not work with restaurants, law firms, or e-commerce generalists. We work exclusively with health, fitness, and wellness brands — which means we understand the audience psychology, trust signals, and conversion triggers that drive decisions in this space.
Every design decision — from hero architecture to CTA placement — is informed by how a 50+ fitness audience behaves online. Beautiful is not enough. Every element earns its place by converting.
The lead magnet, the urgency mechanism, the testimonial architecture, the email capture — none of these are afterthoughts. They are engineered from the first section to the last.
Design, copy, development, and strategy delivered as one coherent system. One point of contact. One clear deliverable. On time.
Pricing reflects a single-page build with full growth infrastructure. Contact us for multi-page builds, additional automation, or bespoke scope.
We’ve done the thinking. The architecture is defined, the improvements are mapped, and the build is ready to begin.
Open the Website Preview and walk through the redesigned site. See exactly how the authority architecture, copy, and conversion design come together — built specifically for Jaime’s brand.
30 minutes to walk through the proposal, answer every question, and agree on scope and timeline. No commitment required.
Once scope is confirmed, work begins inside 48 hours. The complete site is delivered within 3–4 weeks.
Propeller AI builds premium websites and growth systems for health, fitness, and wellness brands that care as much about how they look as how they grow.